{"id":7279,"date":"2013-05-23T20:11:00","date_gmt":"2013-05-23T18:11:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/cloaking\/"},"modified":"2021-09-19T18:56:59","modified_gmt":"2021-09-19T16:56:59","slug":"cloaking","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/cloaking\/","title":{"rendered":"Co je Cloaking"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><em>M\u00e1te pojmy z&nbsp;marketingov\u00e9 bran\u017ee v&nbsp;mal\u00edku? A&nbsp;jste si jist\u00ed? P\u0159ipravili jsme pro v\u00e1s seri\u00e1l \u010dl\u00e1nk\u016f o&nbsp;kl\u00ed\u010dov\u00fdch pojmech SEO, PPC reklamy a&nbsp;marketingu na internetu v\u016fbec. Vedle pojm\u016f z\u00e1kladn\u00edch se pod\u00edv\u00e1me i&nbsp;na \u201cvychyt\u00e1vky\u201d \u010di nahl\u00e9dneme do marketingov\u00e9 minulosti. Za\u010dneme od n\u011bkolika nekal\u00fdch technik optimalizace pro vyhled\u00e1va\u010de, tzv. \u201cblack hat SEO\u201d. Jako prvn\u00ed se pod\u00edvejme na cloaking.<\/em><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Co je to cloaking<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Cloaking (z angl. slovesa cloak \u2013 zahalit, p\u0159ikr\u00fdt) je technika, p\u0159i kter\u00e9 webov\u00fd server pracuje se <strong>dv\u011bma verzemi internetov\u00e9 str\u00e1nky<\/strong>. Jedna je ur\u010den\u00e1 pro <strong>b\u011b\u017en\u00e9ho u\u017eivatele<\/strong>, druh\u00e1 pro <strong>internetov\u00fd vyhled\u00e1va\u010d<\/strong> nebo antivirov\u00fd detektor.<\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>Metoda cloakingu je zalo\u017een\u00e1 na rozpozn\u00e1v\u00e1n\u00ed u\u017eivatele \u2013 vyu\u017e\u00edv\u00e1 skript, kter\u00fd p\u0159i \u017e\u00e1dosti o&nbsp;str\u00e1nku porovn\u00e1 IP adresu u\u017eivatele s&nbsp;datab\u00e1z\u00ed adres vyhled\u00e1va\u010d\u016f nebo detektor\u016f i&nbsp;dal\u0161\u00ed sign\u00e1ly tak, aby rozpoznal, zda jde o&nbsp;<strong>skute\u010dn\u00e9ho u\u017eivatele<\/strong>, \u010di <strong>vyhled\u00e1vac\u00ed stroj.<\/strong><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Cloaking a&nbsp;SEO<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p>P\u0159i vyu\u017eit\u00ed cloakingu v&nbsp;<a href=\"https:\/\/www.besteto.cz\/tema-seo\">SEO<\/a> po\u0161le skript vyhled\u00e1va\u010di verzi str\u00e1nky upravenou tak, aby m\u011bla co <strong>nejlep\u0161\u00ed ranking<\/strong> \u2013 um\u00edst\u011bn\u00ed ve vyhledan\u00fdch v\u00fdsledc\u00edch. Tato verze v\u011bt\u0161inou nen\u00ed pro b\u011b\u017en\u00e9ho n\u00e1v\u0161t\u011bvn\u00edka pou\u017eiteln\u00e1. IP adres\u00e1m b\u011b\u017en\u00fdch u\u017eivatel\u016f se proto zobrazuje verze, kter\u00e1 je u\u017eivatelsky p\u0159\u00e1telsk\u00e1, ale m\u011bla by n\u00edzk\u00fd ranking. Cloaking spad\u00e1 do kategorie tzv. <a href=\"https:\/\/www.besteto.cz\/tema-black-hat-seo\">black hat SEO<\/a>, kter\u00e1 je vyhled\u00e1va\u010di <strong>penalizovan\u00e1.<\/strong><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Dal\u0161\u00ed vyu\u017eit\u00ed cloakingu:<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul><li>maskov\u00e1n\u00ed str\u00e1nky obsahuj\u00edc\u00ed malware p\u0159ed syst\u00e9my automatick\u00e9 antivirov\u00e9 ochrany (IDS \u2013 Intrusion Detection System) nebo antivirov\u00fdmi laborato\u0159emi, kter\u00e9 sb\u00edraj\u00ed vzorky pro testov\u00e1n\u00ed,<\/li><li>zakryt\u00ed str\u00e1nky s&nbsp;neleg\u00e1ln\u00edm obsahem (pornografie, pir\u00e1tstv\u00ed).<\/li><\/ul>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Sch\u00e9ma principu cloakingu<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/cloaking-5.png\" alt><\/figure><\/div>  <\/div>\n      <\/div>\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <p><em>Sch\u00e9ma principu cloakingu.<\/em><\/p>  <\/div>\n      <\/div>\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <h2 class=\"wp-block-heading\">Dal\u0161\u00ed zdroje<\/h2>  <\/div>\n      <\/div>\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <ul><li><a href=\"http:\/\/en.wikipedia.org\/wiki\/Cloaking\">Wikipedia<\/a> (anglick\u00e1),<\/li><li><a href=\"http:\/\/www.webworkshop.net\/cloaking.html\">Webworkshop.net<\/a>,<\/li><li><a href=\"http:\/\/www.novinky.cz\/internet-a-pc\/bezpecnost\/243962-co-je-to-cloaking.html\">\u010cesky \u2013 Novinky.cz.<\/a><\/li><\/ul>  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1te pojmy z marketingov\u00e9 bran\u017ee v mal\u00edku? A jste si jist\u00ed? P\u0159ipravili jsme pro v\u00e1s seri\u00e1l \u010dl\u00e1nk\u016f o kl\u00ed\u010dov\u00fdch pojmech SEO, PPC reklamy a marketingu na internetu v\u016fbec. Vedle pojm\u016f z\u00e1kladn\u00edch se pod\u00edv\u00e1me i na &#8222;vychyt\u00e1vky&#8220; \u010di nahl\u00e9dneme do marketingov\u00e9 minulosti. Za\u010dneme od n\u011bkolika nekal\u00fdch technik optimalizace pro vyhled\u00e1va\u010de, tzv. &#8222;black hat SEO&#8220;. Jako prvn\u00ed se pod\u00edvejme na cloaking.<\/p>\n","protected":false},"author":0,"featured_media":7280,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[46,116],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/7279"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=7279"}],"version-history":[{"count":0,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/7279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/7280"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=7279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=7279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=7279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}