{"id":5291,"date":"2018-02-02T09:00:00","date_gmt":"2018-02-02T08:00:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/slovenska-ecommerce-statistiky-heureka-2017\/"},"modified":"2021-09-21T12:37:04","modified_gmt":"2021-09-21T10:37:04","slug":"slovenska-ecommerce-statistiky-heureka-2017","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/slovenska-ecommerce-statistiky-heureka-2017\/","title":{"rendered":"937 milion\u016f eur. Takov\u00e9ho obratu dos\u00e1hla slovensk\u00e1 e-commerce v roce 2017"},"content":{"rendered":"
\n
\n \n

Heureka zve\u0159ejnila odhad obratu slovensk\u00e9 e\u2011commerce. Jste zv\u011bdav\u00ed, kolik je na Slovensku e\u2011shop\u016f a jak\u00e9ho obratu dos\u00e1hly minul\u00fd rok? V\u0161e se dozv\u00edte v tomto \u010dl\u00e1nku, nechyb\u00ed ani porovn\u00e1n\u00ed s \u010desk\u00fdm trhem.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Heureka zve\u0159ejnila odhad obratu slovensk\u00e9 e\u2011commerce. Jste zv\u011bdav\u00ed, kolik je na Slovensku e\u2011shop\u016f a jak\u00e9ho obratu dos\u00e1hly minul\u00fd rok? V\u0161e se dozv\u00edte v tomto \u010dl\u00e1nku, nechyb\u00ed ani porovn\u00e1n\u00ed s \u010desk\u00fdm trhem.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Po\u010det e\u2011shop\u016f a obrat e\u2011commerce v SR<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n


Obr.1: Po\u010det e\u2011shop\u016f a obrat v r\u00e1mci slovensk\u00e9 e-<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

commerce. Zdroje: Heureka.sk<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Podle odhadu Heureky se minul\u00fd rok po\u010det e\u2011shop\u016f na Slovensku vy\u0161plhal na 11 100<\/strong>. Oproti roku 2016 se tak jejich po\u010det zv\u00fd\u0161il o 19 %<\/strong>, co\u017e v absolutn\u00edch \u010d\u00edslech p\u0159edstavuje n\u00e1r\u016fst o zhruba 1 800 e\u2011shop\u016f. Celkov\u011b se jejich obrat odhaduje na 937 milion\u016f eur<\/strong>. V porovn\u00e1n\u00ed s rokem 2017 je to nav\u00fd\u0161en\u00ed o 15 %<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Te\u010f se pod\u00edvejme na data z \u010desk\u00e9 e\u2011commerce. V \u010cesku dos\u00e1hl po\u010det e\u2011shop\u016f minul\u00fd rok na \u010d\u00edslo 40 100<\/strong>, co\u017e je 11% n\u00e1r\u016fst. Celkov\u011b p\u0159ibylo 3 900 e\u2011shop\u016f. Obrat dos\u00e1hl 115 miliard K\u010d, co\u017e je o 18 % v\u00edce ne\u017e v roce 2016.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Po\u010det e\u2011shop\u016f a obrat e\u2011commerce v \u010cR<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Obr.2: Po\u010det e\u2011shop\u016f a obrat v r\u00e1mci \u010desk\u00e9 e\u2011commerce. Zdroj: Heureka.cz<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Obrat slovensk\u00e9 e\u2011commerce <\/strong>dosahuje 26 % z obratu \u010desk\u00e9<\/strong> (po\u010d\u00edt\u00e1no p\u0159i aktu\u00e1ln\u00edm kurzu 26,26 K\u010d\/\u200beuro). Co se t\u00fd\u010de slovensk\u00fdch e\u2011shop\u016f<\/strong>, jejich po\u010det p\u0159edstavuje 28 %<\/strong> z celkov\u00e9ho mno\u017estv\u00ed \u010desk\u00fdch e\u2011shop\u016f. Dalo by se tedy tvrdit, \u017ee slovensk\u00fd trh tvo\u0159\u00ed p\u0159ibli\u017en\u011b 1\/4 toho \u010desk\u00e9ho. Kdy\u017e vezmeme do \u00favahy fakt, \u017ee Slovensko m\u00e1 zhruba polovinu obyvatel \u010ceska, tak slovensk\u00fd z\u00e1kazn\u00edk utrat\u00ed v pr\u016fm\u011bru o polovinu m\u00e9n\u011b ne\u017e \u010desk\u00fd. M\u016f\u017ee to b\u00fdt dan\u00e9 i men\u0161\u00ed nab\u00eddkou e\u2011shop\u016f.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Pod\u00edl kategori\u00ed na obratu v SR<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Obr.3: Pod\u00edl jednotliv\u00fdch kategori\u00ed na obratu e\u2011commerce v SR (za rok 2107). Zdroj: Heureka.sk<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Pod\u00edl kategori\u00ed na obratu v \u010cR
<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Obr. 4: Pod\u00edl jednotliv\u00fdch kategori\u00ed na obrat\u011b e\u2011commerce v \u010cR (za rok 2107). Zdroj: Heureka.cz<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

N\u00e1r\u016fst kategori\u00ed\u00ed v SR<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n
<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Obr. 5: Procentu\u00e1ln\u00ed n\u00e1r\u016fst uveden\u00fdch kategori\u00ed za rok 2017 v SR. Zdroj: Heureka.sk<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

N\u00e1r\u016fst kategori\u00ed v \u010cR<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n
<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Obr. 6: Procentu\u00e1ln\u00ed n\u00e1r\u016fst uveden\u00fdch kategori\u00ed za rok 2017 v \u010cR. Zdroj: Heureka.cz<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Z\u00e1v\u011br<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Na Slovensku je bohu\u017eel zdroj podobn\u00fdch anal\u00fdz a dat velmi ojedin\u011bl\u00fd. Mo\u017en\u00e1 i proto je takov\u00e9to shrnut\u00ed o to cenn\u011bj\u0161\u00ed. V \u010cesku prob\u00edh\u00e1 m\u011b\u0159en\u00ed obratu a po\u010dtu e\u2011shop\u016f online a v\u00fdsledky v re\u00e1ln\u00e9m \u010dase m\u016f\u017eete vid\u011bt na webu ceska-ecommerce.cz<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Data ukazuj\u00ed, \u017ee \u010desk\u00e9 e\u2011shopy m\u016f\u017eou po expanzi na Slovensko o\u010dek\u00e1vat nav\u00fd\u0161en\u00ed tr\u017eeb zhruba o \u010dtvrtinu. Vzhledem k tomu, \u017ee roste slovensk\u00fd trh, tak by m\u011bly r\u016fst i tr\u017eby. Pozitivn\u00ed je nap\u0159\u00edklad to, \u017ee u na\u0161ich soused\u016f je konkurence men\u0161\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Heurece d\u011bkujeme za zpracov\u00e1n\u00ed a poskytnut\u00ed dat.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Chcete m\u00edt p\u0159ehled o tom, co je v BESTETO nov\u00e9ho? \u0158ekn\u011bte si o n\u00e1\u0161 newsletter<\/a>, r\u00e1di v\u00e1m ho po\u0161leme.<\/strong><\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Heureka zve\u0159ejnila odhad obratu slovensk\u00e9 e-commerce. Jste zv\u011bdav\u00ed, kolik je na Slovensku e-shop\u016f a jak\u00e9ho obratu dos\u00e1hly minul\u00fd rok? V\u0161e se dozv\u00edte v tomto \u010dl\u00e1nku, nechyb\u00ed ani porovn\u00e1n\u00ed s \u010desk\u00fdm trhem.<\/p>\n","protected":false},"author":5,"featured_media":5292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[68,135],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5291"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=5291"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5291\/revisions"}],"predecessor-version":[{"id":10648,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/5291\/revisions\/10648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/5292"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=5291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=5291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=5291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}