{"id":18857,"date":"2023-06-16T14:13:30","date_gmt":"2023-06-16T12:13:30","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=18857"},"modified":"2023-06-16T14:46:33","modified_gmt":"2023-06-16T12:46:33","slug":"nastaveni-ppc-reklamy","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/nastaveni-ppc-reklamy\/","title":{"rendered":"Zvl\u00e1dnu si PPC reklamu nastavit s\u00e1m, nebo pot\u0159ebuji prof\u00edky?"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Za\u010d\u00edn\u00e1te uva\u017eovat o&nbsp;<strong>placen\u00e9 inzerci<\/strong> na internetu a&nbsp;kladete si ot\u00e1zku, zda si zvl\u00e1dnete reklamu <strong>nastavit sami<\/strong>, nebo <strong>budete pot\u0159ebovat z\u00e1sah profesion\u00e1la<\/strong>? Zva\u017eujete mo\u017en\u00e1 pro a&nbsp;proti? Co v\u0161e se budete muset nau\u010dit a&nbsp;kolik va\u0161eho drahocenn\u00e9ho \u010dasu v\u00e1m to zabere? To v\u0161e se v\u00e1m pokus\u00edme stru\u010dn\u011b popsat v&nbsp;n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Kdy m\u00e1m v\u016fbec za\u010d\u00edt s&nbsp;placenou reklamou?<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nez\u00e1le\u017e\u00ed na tom, zda se sv\u00fdm projektem teprve vstupujete na digit\u00e1ln\u00ed trh, \u010di ji\u017e e\u2011shop provozujete del\u0161\u00ed dobu. Jakmile se dostanete do f\u00e1ze, kdy v\u00e1\u0161 <strong>business p\u0159estane b\u00fdt v\u00fdd\u011ble\u010dn\u00fd<\/strong>, stagnuje \u010di nepln\u00ed stanoven\u00e9 c\u00edle, je na \u010dase zamyslet se nad <strong>vstupem do online reklamn\u00ed d\u017eungle<\/strong>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Stejn\u011b jako ka\u017ed\u00e9 businessov\u00e9 rozhodnut\u00ed si i&nbsp;rozjezd aktivn\u00ed inzerce zaslou\u017e\u00ed po\u0159\u00e1dn\u011b <strong>napl\u00e1novat a&nbsp;stanovit c\u00edle<\/strong>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Co od spu\u0161t\u011bn\u00ed reklamy \u010dek\u00e1te?&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Je to, co o\u010dek\u00e1v\u00e1te, re\u00e1ln\u00e9?&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>M\u00e1te dostatek prost\u0159edk\u016f (finan\u010dn\u00edch, \u010dasov\u00fdch, lidsk\u00fdch)?&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Pokud se v\u0161e poda\u0159\u00ed a&nbsp;inzerce p\u0159inese k\u00fd\u017een\u00e9 ovoce, budete m\u00edt dostatek kapacit popt\u00e1vku pokr\u00fdt?&nbsp;<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud jste na v\u0161echny ot\u00e1zky k\u00fdvli ANO, pak \u010dt\u011bte&nbsp;d\u00e1l!&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Jak\u00e9 jsou podm\u00ednky pro \u00fasp\u011b\u0161nou PPC inzerci?<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nebudeme teoretizovat a&nbsp;popisovat teorii marketingov\u00e9ho mixu a&nbsp;5P. Ur\u010dit\u011b toti\u017e m\u00e1te skv\u011bl\u00fd produkt za bezkonkuren\u010dn\u00ed cenu, vylad\u011bn\u00fd e\u2011shop nejen z&nbsp;hlediska SEO a&nbsp;UX, bezprobl\u00e9movou a&nbsp;rychlou s\u00ed\u0165 dopravc\u016f a&nbsp;v neposledn\u00ed \u0159ad\u011b do projektu \u201cd\u00e1v\u00e1te srd\u00ed\u010dko\u201d. <strong>Tohle v\u0161e v\u00e1m bude pro za\u010d\u00e1tek sta\u010dit.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Jak vybrat vhodn\u00fd reklamn\u00ed kan\u00e1l?<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Toto je o&nbsp;n\u011bco slo\u017eit\u011bj\u0161\u00ed a&nbsp;komplexn\u011bj\u0161\u00ed ot\u00e1zka. Nejvyu\u017e\u00edvan\u011bj\u0161\u00ed PPC kan\u00e1ly pro inzerci v&nbsp;\u010cR jsou:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/www.besteto.cz\/tema\/google-ads\/\"><strong>Google Ads<\/strong><\/a> (reklamn\u00ed syst\u00e9m pro placenou reklamu v&nbsp;r\u00e1mci Google + jejich kan\u00e1ly jako jsou YouTube, Gmail a&nbsp;partnersk\u00e9 s\u00edt\u011b ve vyhled\u00e1v\u00e1n\u00ed),<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/www.besteto.cz\/tema\/sklik\/\"><strong>Sklik<\/strong><\/a> (reklamn\u00ed syst\u00e9m od \u010desk\u00e9ho Seznamu),<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Microsoft Ads<\/strong> (inzertn\u00ed platforma pro vyhled\u00e1va\u010de Bing, Yahoo! AOL nebo DuckDuckGo),<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/www.besteto.cz\/kategorie\/socialni-site\/\"><strong>Facebook + Instagram<\/strong><\/a><strong> <\/strong>a&nbsp;dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b (<strong>TikTok<\/strong>, <strong>Pinterest<\/strong>, <strong>LinkedIn<\/strong>).<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159edpoklad je, \u017ee zat\u00edm <strong>\u017e\u00e1dn\u00fd z&nbsp;kan\u00e1l\u016f nevyu\u017e\u00edv\u00e1te<\/strong>. Pravd\u011bpodobn\u011b tedy za\u010dnete s&nbsp;<strong>Google Ads, Sklikem<\/strong> a&nbsp;p\u0159\u00edpadn\u011b Facebookem \/ Instagramem, proto\u017ee tyto kan\u00e1ly zat\u00edm st\u00e1le pat\u0159\u00ed v&nbsp;\u010cR k&nbsp;t\u011bm <strong>nejv\u00fdkonn\u011bj\u0161\u00edm<\/strong> (samoz\u0159ejm\u011b existuj\u00ed v\u00fdjimky a&nbsp;ur\u010dit\u00fdm typ\u016fm projekt\u016f mohou daleko v\u00edce vyn\u00e1\u0161et ostatn\u00ed kan\u00e1ly).&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Je d\u016fle\u017eit\u00e9 se zamyslet nad t\u00edm, <strong>co prod\u00e1v\u00e1te<\/strong>, kde se pravd\u011bpodobn\u011b va\u0161e produkty budou nejv\u00edce vyhled\u00e1vat a&nbsp;kde je chcete potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm ukazovat.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Pokud podnik\u00e1te nap\u0159\u00edklad v&nbsp;oblasti <strong>stavebnictv\u00ed<\/strong>, pak asi nebude Facebook prim\u00e1rn\u00ed kan\u00e1l, kam p\u016fjdete s&nbsp;k\u016f\u017e\u00ed na trh. Pravd\u011bpodobn\u011bji va\u0161e produkty budou potenci\u00e1ln\u00ed z\u00e1kazn\u00edci vyhled\u00e1vat na <strong>n\u011bkter\u00e9m z&nbsp;vyhled\u00e1va\u010d\u016f<\/strong> (Google, Seznam) a&nbsp;porovn\u00e1vat prvn\u00ed zobrazen\u00e9 nab\u00eddky, kter\u00e9 se zobraz\u00ed na jejich vyhled\u00e1vac\u00ed dotaz.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Naopak pokud rozj\u00ed\u017ed\u00edte novou zna\u010dku <strong>klobouk\u016f<\/strong>, pak by pr\u00e1v\u011b reklama na <strong>Facebooku<\/strong> mohla b\u00fdt ide\u00e1ln\u00ed. Z\u00e1kazn\u00edk va\u0161i zna\u010dku je\u0161t\u011b nezn\u00e1, a&nbsp;tak ji nebude aktivn\u011b vyhled\u00e1vat. Proto m\u016f\u017ee b\u00fdt \u0161\u00ed\u0159en\u00ed pov\u011bdom\u00ed o&nbsp;va\u0161ich \u00fa\u017easn\u00fdch nov\u00fdch klobouc\u00edch formou vtipn\u00e9ho a&nbsp;vylad\u011bn\u00e9ho videa na Facebooku (kam lid\u00e9 chod\u00ed prim\u00e1rn\u011b za z\u00e1bavou a&nbsp;ne nakupovat) ta prav\u00e1 trefa do \u010dern\u00e9ho.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Nezapome\u0148te na analytiku<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ur\u010dit\u011b budete po spu\u0161t\u011bn\u00ed inzerce cht\u00edt v\u011bd\u011bt, zda a&nbsp;<strong>jak je \u00fasp\u011b\u0161n\u00e1<\/strong>. Pokud jste dosud nevyu\u017e\u00edvali \u017e\u00e1dn\u00fd analytick\u00fd n\u00e1stroj, je nejvy\u0161\u0161\u00ed \u010das zalo\u017eit a&nbsp;spustit <strong>Google Analytics 4<\/strong>. D\u00edky tomu budete m\u00edt p\u0159ehled o&nbsp;tom, kter\u00fd kan\u00e1l (a\u0165 u\u017e placen\u00fd \u010di neplacen\u00fd) v\u00e1m p\u0159in\u00e1\u0161\u00ed <strong>nejv\u00edce n\u00e1v\u0161t\u011bv<\/strong>, tr\u017eeb, \u010di u\u017eivatel\u016f. O&nbsp;tom, co jsou a&nbsp;jak implementovat GA4, si m\u016f\u017eete p\u0159e\u010d\u00edst v<a href=\"https:\/\/www.besteto.cz\/google-analytics-4\/\"> tomto \u010dl\u00e1nku<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Jak propagaci nastavit?<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nyn\u00ed ji\u017e m\u00e1te p\u0159edstavu, <strong>kter\u00fd reklamn\u00ed kan\u00e1l<\/strong> \u010di kan\u00e1ly pro v\u00e1\u0161 produkt budou ide\u00e1ln\u00ed. Jak\u00fd by m\u011bl b\u00fdt n\u00e1sleduj\u00edc\u00ed postup?<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ol>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#zalozte-si-ucet\" title>Zalo\u017een\u00ed \u00fa\u010dt\u016f a&nbsp;jejich p\u0159\u00edpadn\u00e9 propojen\u00ed<\/a><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#nasazeni-kodu\" title>Nasazen\u00ed m\u011b\u0159\u00edc\u00edch k\u00f3d\u016f<\/a><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#prvni-kampane\" title>Vytvo\u0159en\u00ed prvn\u00edch kampan\u00ed<\/a><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#optimalizace\" title>Optimalizace a&nbsp;rozvoj \u00fa\u010dtu<\/a><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#dalsi-kanaly\" title>Zapojen\u00ed dal\u0161\u00edch inzertn\u00edch kan\u00e1l\u016f<\/a><\/li>\n  <\/div>\n      <\/div>\n<\/ol>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"zalozte-si-ucet\">1. Zalo\u017ete si&nbsp;\u00fa\u010dty<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Bez registrace a&nbsp;zalo\u017een\u00ed \u00fa\u010dtu to nep\u016fjde. Samotn\u00e9 zalo\u017een\u00ed nen\u00ed <strong>nijak slo\u017eit\u00e9 <\/strong>a&nbsp;v\u011bt\u0161inou sta\u010d\u00ed postupovat dle pokyn\u016f. Doporu\u010dujeme si ve\u0161ker\u00e9 \u00fa\u010dty zakl\u00e1dat <strong>pod jedn\u00edm e\u2011mailem<\/strong>. Pokud m\u00e1te e\u2011mail\u016f v\u00edce, zva\u017ete, kter\u00fd chcete pou\u017e\u00edt. Na tento e\u2011mail v\u00e1m pot\u00e9 budou chodit nejr\u016fzn\u011bj\u0161\u00ed notifikace, novinky ale t\u0159eba tak\u00e9 faktury (z\u00e1le\u017e\u00ed syst\u00e9m od syst\u00e9mu).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jakmile \u00fa\u010dty zalo\u017e\u00edte, nezapome\u0148te je\u0161t\u011b na jejich p\u0159\u00edpadn\u00e1 propojen\u00ed. Nap\u0159\u00edklad, pokud chcete v&nbsp;r\u00e1mci Google Ads nab\u00edzet sv\u00e9 produkty i&nbsp;v tzv. <strong>Google N\u00e1kupech<\/strong>, budete mimo Google Ads \u00fa\u010dtu pot\u0159ebovat tak\u00e9 <strong>Google Merchant Centrum<\/strong>, kam nahrajete produktov\u00fd feed. Tyto dva \u00fa\u010dty je pak logicky nutn\u00e9 propojit.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"nasazeni-kodu\">2. Nasazen\u00ed m\u011b\u0159\u00edc\u00edch k\u00f3d\u016f<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>K tomu, aby mohla inzerce b\u011b\u017eet, budete pot\u0159ebovat nasadit <strong>m\u011b\u0159\u00edc\u00ed k\u00f3dy<\/strong> na v\u00e1\u0161 web. Aby to nebylo p\u0159\u00edli\u0161 jednoduch\u00e9, ka\u017ed\u00fd syst\u00e9m m\u00e1 jin\u00fd typ m\u011b\u0159\u00edc\u00edho k\u00f3du.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Prvn\u00ed krok, kter\u00fd po zalo\u017een\u00ed inzertn\u00edch \u00fa\u010dt\u016f n\u00e1sleduje, je <strong>vytvo\u0159en\u00ed konverzn\u00ed akce<\/strong>. P\u0159edpokl\u00e1dejme nyn\u00ed, \u017ee va\u0161\u00edm hlavn\u00edm c\u00edlem inzerce bude <strong>prod\u00e1vat produkty<\/strong>, a&nbsp;konverzn\u00ed akce tedy bude n\u00e1kup na webu. V&nbsp;administraci reklamn\u00edho syst\u00e9mu si takovou konverzi vytvo\u0159te. Syst\u00e9m v\u00e1m vygeneruje <strong>konverzn\u00ed k\u00f3d<\/strong>, kter\u00fd je pot\u0159eba <strong>vlo\u017eit na web<\/strong>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jak takov\u00fdto k\u00f3d vlo\u017eit na web <strong>z\u00e1le\u017e\u00ed na typu va\u0161eho webu<\/strong>. U \u201ckrabicov\u00fdch\u201d \u0159e\u0161en\u00ed typu Shoptet, Eshop-rychle je to velmi snadn\u00e9 (k\u00f3d jednodu\u0161e vlo\u017e\u00edte do pat\u0159i\u010dn\u00e9ho pole v&nbsp;administraci e\u2011shopu). Pokud m\u00e1te vlastn\u00ed \u0159e\u0161en\u00ed webu, budete pot\u0159ebovat bu\u010f <strong>pomoc va\u0161eho v\u00fdvoj\u00e1\u0159e<\/strong>, nebo si m\u011b\u0159\u00edc\u00ed k\u00f3d vlo\u017e\u00edte na web sami pomoc\u00ed syst\u00e9mu pro spr\u00e1vu m\u011b\u0159\u00edc\u00edch k\u00f3d\u016f <strong>Google Tag Manageru<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud budete cht\u00edt v&nbsp;budoucnu spou\u0161t\u011bt mimo jin\u00e9 i&nbsp;<strong>remarketingov\u00e9 typy kampan\u00ed<\/strong> (co\u017e rozhodn\u011b doporu\u010dujeme), bude pot\u0159eba nasadit <strong>speci\u00e1ln\u00ed m\u011b\u0159\u00edc\u00ed k\u00f3dy<\/strong> i&nbsp;pro remarketing.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pro spu\u0161t\u011bn\u00ed inzerce na Facebooku \u010di jin\u00e9 soci\u00e1ln\u00ed s\u00edti se neobejdete bez tzv. <strong>Pixelu<\/strong>, kter\u00fd je tak\u00e9 pot\u0159eba vlo\u017eit na&nbsp;web.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Spr\u00e1vn\u00e9 nastaven\u00ed m\u011b\u0159\u00edc\u00edch k\u00f3d\u016f dok\u00e1\u017ee b\u00fdt <strong>n\u00e1ro\u010dn\u00e9<\/strong> i&nbsp;pro specialistu. Pokud se do toho pust\u00edte sv\u00e9pomoc\u00ed, doporu\u010dujeme v\u0161e d\u016fkladn\u011b zkontrolovat a&nbsp;otestovat, proto\u017ee <strong>spr\u00e1vn\u00e9 m\u011b\u0159en\u00ed je z\u00e1klad<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"prvni-kampane\">3. Vytvo\u0159en\u00ed prvn\u00edch kampan\u00ed<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nyn\u00ed se kone\u010dn\u011b m\u016f\u017eete pustit do vytvo\u0159en\u00ed samotn\u00fdch kampan\u00ed. Jak\u00e9 typy kampan\u00ed ale zvolit?&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ur\u010dit\u011b bude op\u011bt pot\u0159eba zamyslet se nad&nbsp;t\u00edm:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>jak\u00e9 <strong>produkty<\/strong> nab\u00edz\u00edte,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>kdo je va\u0161e <strong>konkurence<\/strong>,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>jak a&nbsp;kde va\u0161e produkty budou z\u00e1kazn\u00edci pravd\u011bpodobn\u011b <strong>hledat<\/strong>,<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>kter\u00fd <strong>kan\u00e1l<\/strong> pro propagaci vyu\u017eijete.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pro Google Ads, Sklik a&nbsp;p\u0159\u00edpadn\u011b Microsoft Ads budete m\u00edt na v\u00fdb\u011br z&nbsp;n\u00e1sleduj\u00edc\u00edch typ\u016f kampan\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Produktov\u00e1 inzerce&nbsp;<\/strong>        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>V Google je zn\u00e1m\u00e1 jako <strong>Google N\u00e1kupy<\/strong>, v&nbsp;Skliku pro zm\u011bnu nov\u011b spad\u00e1 pod <strong>inzer\u00e1ty Zbo\u017e\u00ed.cz<\/strong>. Tento typ inzerce zejm\u00e9na v&nbsp;r\u00e1mci Google pat\u0159\u00ed mezi <strong>nejv\u00fdkonn\u011bj\u0161\u00ed<\/strong>. Pro jej\u00ed \u00fasp\u011b\u0161n\u00e9 fungov\u00e1n\u00ed je d\u016fle\u017eit\u00e9 m\u00edt vylad\u011bn\u00fd <strong>produktov\u00fd feed<\/strong> tak, aby spl\u0148oval podm\u00ednky jednotliv\u00fdch inzertn\u00edch syst\u00e9m\u016f. Nejv\u011bt\u0161\u00ed n\u00e1ro\u010dnost na nastaven\u00ed tohoto typu kampan\u011b tedy obn\u00e1\u0161\u00ed pr\u00e1ce a&nbsp;optimalizace XML feedu, samotn\u00e9 nastaven\u00ed v&nbsp;r\u00e1mci inzertn\u00edho syst\u00e9mu u\u017e je v\u011bt\u0161inou ot\u00e1zka des\u00edtek minut. Pokud nem\u00e1te sv\u016fj produktov\u00fd feed v&nbsp;takov\u00e9m form\u00e1tu, kter\u00fd dan\u00fd inzertn\u00ed kan\u00e1l po\u017eaduje, m\u016f\u017eete vyu\u017e\u00edt n\u011bkter\u00fd z&nbsp;<strong>n\u00e1stroj\u016f pro \u00fapravu XML feedu<\/strong> (my vyu\u017e\u00edv\u00e1me a&nbsp;m\u00e1me skv\u011blou zku\u0161enost s&nbsp;<a href=\"https:\/\/www.mergado.cz\/\" title>MERGADEM<\/a>) a&nbsp;feed upravit.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Vyhled\u00e1vac\u00ed kampan\u011b&nbsp;<\/strong>        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Ty jsou na samotnou tvorbu ji\u017e <strong>\u010dasov\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed<\/strong>. Je pot\u0159eba si p\u0159edem rozmyslet <strong>strukturu<\/strong> jednotliv\u00fdch kampan\u00ed a&nbsp;sestav. Vytvo\u0159it si anal\u00fdzu kl\u00ed\u010dov\u00fdch slov, vylu\u010duj\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov, vytvo\u0159it textov\u00e9 podklady do reklam a&nbsp;jejich roz\u0161\u00ed\u0159en\u00ed.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Dynamick\u00e9 vyhled\u00e1vac\u00ed kampan\u011b <\/strong>(Sklik zat\u00edm nepodporuje)&nbsp;<div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Tvorba tohoto typu kampan\u011b je velmi <strong>snadn\u00e1 a&nbsp;rychl\u00e1<\/strong>, proto\u017ee reklamy se tvo\u0159\u00ed dynamicky na z\u00e1klad\u011b \u00fadaj\u016f na va\u0161em webu\/\u200b\u200b\u200b\u200bz feedu. Kampa\u0148 je skv\u011bl\u00fdm zdrojem vyhled\u00e1vac\u00edch dotaz\u016f pro n\u00e1sledn\u00fd rozvoj \u00fa\u010dtu vyhled\u00e1vac\u00edmi kampan\u011bmi.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Dynamick\u00fd remarketing&nbsp;<\/strong>        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Obsahov\u00fd typ kampan\u011b, kter\u00fd pracuje s&nbsp;daty o&nbsp;u\u017eivatel\u00edch, kte\u0159\u00ed ji\u017e s&nbsp;va\u0161\u00edm webem n\u011bjak <strong>interagovali<\/strong>. Kampa\u0148 op\u011bt vyu\u017e\u00edv\u00e1 XML feed a&nbsp;u\u017eivatel\u016fm tak dynamicky ukazuje produkty, na kter\u00e9 se u\u017eivatel\u00e9 v&nbsp;minulosti d\u00edvali.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Remarketing&nbsp;<\/strong>        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Obsahov\u00fd typ reklamy kdy op\u011bt c\u00edl\u00edte na lidi, kte\u0159\u00ed u\u017e na va\u0161em webu byli. M\u016f\u017eete si od grafika nechat p\u0159ipravit <strong>bannery<\/strong> nebo vyu\u017e\u00edt mo\u017enost kombinovan\u00fdch reklam.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Video&nbsp;<\/strong>        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Dal\u0161\u00ed z&nbsp;obsahov\u00fdch typ\u016f reklamy. C\u00edlit m\u016f\u017eete bu\u010f na <strong>vlastn\u00ed okruhy u\u017eivatel\u016f<\/strong> (tedy remarketovat), \u010di na <strong>ur\u010dit\u00e9 z\u00e1jmy<\/strong>, vybran\u00fd obsah&nbsp;apod.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Performance Max kampa\u0148 pro Google Ads<\/strong>        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Aneb jedna kampa\u0148 kter\u00e1 vl\u00e1dne <strong>v\u0161em<\/strong>\u2009\u2014\u2009v\u00edce o&nbsp;n\u00ed si m\u016f\u017eete p\u0159e\u010d\u00edst v<a href=\"https:\/\/www.besteto.cz\/jak-zlepsit-vykon-performance-max-kampane\/\"> <strong>na\u0161em \u010dl\u00e1nku<\/strong><\/a><\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kompletn\u00ed pr\u016fvodce jednotliv\u00fdch <strong>typ\u016f reklam pro Google a&nbsp;Sklik<\/strong> naleznete <a href=\"https:\/\/www.besteto.cz\/typy-reklam-google-sklik\/\"><strong>zde<\/strong><\/a><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud se rozhodnete vyu\u017e\u00edvat<strong> inzerci na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong>, mimo dynamick\u00e9 kampan\u011b typu \u201cprodej z&nbsp;katalogu\u201d m\u016f\u017eete zapojit svoji fantazii. A&nbsp;to doslova\u2009\u2014\u2009\u010d\u00edm origin\u00e1ln\u011bj\u0161\u00ed budete, t\u00edm budete pravd\u011bpodobn\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch <strong>\u00fasp\u011b\u0161n\u011bj\u0161\u00ed<\/strong>. Nachystejte si v\u017edy v\u00edce podklad\u016f a&nbsp;<strong>testujte<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nezapome\u0148te si p\u0159ed zalo\u017een\u00edm <strong>ka\u017ed\u00e9 kampan\u011b<\/strong> nastudovat <strong>podm\u00ednky a&nbsp;specifikace<\/strong>, a\u0165 si zbyte\u010dn\u011b nezad\u011bl\u00e1te na probl\u00e9m. Ka\u017ed\u00e1 platforma m\u00e1 trochu jin\u00e9 podm\u00ednky. To, co projde v&nbsp;Google, nemus\u00ed schv\u00e1lit Facebook. D\u016fsledn\u00ed bu\u010fte zejm\u00e9na pokud prod\u00e1v\u00e1te produkty, kter\u00e9 v&nbsp;inzerci <strong>nejsou povoleny<\/strong> (pokud tyto produkty z&nbsp;inzerce nevylou\u010d\u00edte, riskujete zam\u00edtnut\u00ed cel\u00e9ho reklamn\u00edho \u00fa\u010dtu).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"optimalizace\">4. Optimalizace a&nbsp;rozvoj \u00fa\u010dtu<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Spu\u0161t\u011bn\u00edm kampan\u00ed pr\u00e1ce zdaleka nekon\u010d\u00ed, Naopak, te\u010f teprve za\u010d\u00edn\u00e1 ta nejv\u011bt\u0161\u00ed \u201clegrace\u201d. Ur\u010dit\u011b nechcete pen\u00edze vyhazovat zbyte\u010dn\u011b a&nbsp;r\u00e1di byste naopak investovan\u00fd rozpo\u010det <strong>zhodnotili<\/strong>. Ur\u010dit\u011b byste si m\u011bli pohl\u00eddat dan\u00e9 faktory.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>T\u011bmi jsou:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Zvolen\u00e9 strategie<\/strong> jednotliv\u00fdch kampan\u00ed a&nbsp;p\u0159\u00edpadn\u011b jejich zm\u011bny.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Bidding<\/strong>\u2009\u2014\u2009z\u00e1le\u017e\u00ed jak\u00e9 strategie pou\u017e\u00edv\u00e1te, ale v&nbsp;ka\u017ed\u00e9m p\u0159\u00edpad\u011b byste m\u011bli m\u00edt p\u0159ehled o&nbsp;tom, <strong>kde a&nbsp;za co kolik utr\u00e1c\u00edte<\/strong>. Pr\u00e1ci v\u00e1m v&nbsp;tomto ohledu dok\u00e1\u017eou pomoci skripty \u010di automatick\u00e1 pravidla.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Kl\u00ed\u010dov\u00e1 slova<\/strong>\u2009\u2014\u2009I&nbsp;p\u0159esto, \u017ee jste si nachystali anal\u00fdzu kl\u00ed\u010dov\u00fdch slov, a\u017e s&nbsp;\u010dasem a&nbsp;s&nbsp;n\u00e1r\u016fstem dat v&nbsp;\u00fa\u010dtu se vykrystalizuj\u00ed nov\u00e1 vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova. Naopak se objev\u00ed n\u011bjak\u00e9 vyhled\u00e1vac\u00ed dotazy, na n\u011b\u017e se v&nbsp;inzerci nechcete zobrazovat\u2009\u2014\u2009budete tedy pravideln\u011b p\u0159id\u00e1vat a&nbsp;vylu\u010dovat.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Pozice kl\u00ed\u010dov\u00fdch slov<\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Pozice oproti konkurenci<\/strong> (statistiky aukc\u00ed)<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Po\u010dty ztracen\u00fdch zobrazen\u00ed&nbsp;<\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Optimalizace XML feedu<\/strong> a&nbsp;pravideln\u00e1 kontrola a&nbsp;oprava p\u0159\u00edpadn\u00fdch zam\u00edtnut\u00fdch produkt\u016f.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Kvalita reklam<\/strong> (pravideln\u00e1 aktualizace v\u0161ech povinn\u00fdch i&nbsp;voliteln\u00fdch textov\u00fdch podklad\u016f, kontrola c\u00edlov\u00fdch URL adres, u&nbsp;obsahov\u00fdch reklam testov\u00e1n\u00ed kreativ\u2026).<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Doporu\u010den\u00ed<\/strong>\u2009\u2014\u2009Zejm\u00e9na Google v\u00e1m bude nab\u00edzet \u00fapravy pro zv\u00fd\u0161en\u00ed efektivity inzerce. Bu\u010fte d\u016fsledn\u00ed a&nbsp;ka\u017ed\u00e9 doporu\u010den\u00ed p\u0159ed p\u0159\u00edpadn\u00fdm aplikov\u00e1n\u00edm zva\u017ete.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Kontrola za\u0159\u00edzen\u00ed a&nbsp;p\u0159\u00edpadn\u00e1 \u00faprava<\/strong> (hl\u00eddejte \u00fatratu v&nbsp;mobilech, tabletech a&nbsp;PC a&nbsp;p\u0159\u00edpadn\u011b nab\u00eddku upravte).<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Pr\u00e1ce s&nbsp;publiky<\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Pravideln\u00e1 kontrola p\u0159\u00edpadn\u00fdch zam\u00edtnut\u00fdch reklam<\/strong><\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"dalsi-kanaly\">5. Zapojen\u00ed dal\u0161\u00edch inzertn\u00edch kan\u00e1l\u016f<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nen\u00ed dobr\u00e9 spol\u00e9hat se na jeden <strong>jedin\u00fd zdroj p\u0159\u00edjm\u016f<\/strong>. To sam\u00e9 plat\u00ed i&nbsp;pro PPC inzerci. I&nbsp;kdy\u017e se to na prvn\u00ed pohled nemus\u00ed zd\u00e1t, v\u0161e je <strong>vz\u00e1jemn\u011b propojeno<\/strong> a&nbsp;pokud zapoj\u00edte v\u00edce kan\u00e1l\u016f, vz\u00e1jemn\u011b se budou <strong>skv\u011ble dopl\u0148ovat<\/strong>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Kdo to v\u0161e zaplat\u00ed?<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Doporu\u010den\u00fd rozpo\u010det na reklamu do za\u010d\u00e1tku je<\/strong>&nbsp;\u2026. A&nbsp;nebylo by to p\u0159\u00edli\u0161 jednoduch\u00e9, kdyby na to existovala jednotn\u00e1 odpov\u011b\u010f? Bohu\u017eel ani v&nbsp;tomto \u010dl\u00e1nku se nedo\u010dtete,&nbsp;<strong>kolik byste m\u011bli ide\u00e1ln\u011b investovat do reklamy<\/strong>. Profesion\u00e1l v\u00e1m s&nbsp;t\u00edmto dok\u00e1\u017ee pomoci, pokud se do inzerce pou\u0161t\u00edte sv\u00e9pomoc\u00ed, bude pot\u0159eba si&nbsp;<strong>v\u0161e propo\u010d\u00edtat<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Mus\u00edte vz\u00edt v&nbsp;potaz <strong>ve\u0161ker\u00e9 v\u00fddaje<\/strong> na provoz e\u2011shopu, dopravu, sklad, baln\u00e9, zam\u011bstnance i&nbsp;cashflow. Zn\u00e1te <strong>svoji mar\u017ei<\/strong> a&nbsp;tak si dok\u00e1\u017eete spo\u010d\u00edtat, kolik m\u00e1te voln\u00fdch finan\u010dn\u00edch prost\u0159edk\u016f pro marketing. Ze za\u010d\u00e1tku nepo\u010d\u00edtejte, \u017ee se v\u00e1m investovan\u00e1 \u010d\u00e1stka <strong>ihned vr\u00e1t\u00ed<\/strong>. Prvn\u00ed m\u011bs\u00edce budou hlavn\u011b o&nbsp;<strong>z\u00edsk\u00e1v\u00e1n\u00ed dat a&nbsp;testov\u00e1n\u00ed<\/strong>. A\u017e bude dat dostatek a&nbsp;kampan\u011b ukon\u010d\u00ed f\u00e1zi u\u010den\u00ed, d\u00edky spr\u00e1vn\u011b zvolen\u00fdm strategi\u00edm se v\u00e1m <strong>finance za\u010dnou vracet<\/strong>, ide\u00e1ln\u011b mnohan\u00e1sobn\u011b.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Je toho n\u011bjak&nbsp;hodn\u011b\u2026<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud se v\u00e1m to v\u0161e zd\u00e1 <strong>p\u0159\u00edli\u0161 slo\u017eit\u00e9,<\/strong> komplexn\u00ed a&nbsp;\u010dasov\u011b n\u00e1ro\u010dn\u00e9, m\u00e1te pravdu! PPC reklama toti\u017e nen\u00ed jen o \u201cnabouch\u00e1n\u00ed\u201d p\u00e1r kl\u00ed\u010dov\u00fdch slov do syst\u00e9mu a&nbsp;\u010dek\u00e1n\u00ed na <strong>p\u0159\u00edliv objedn\u00e1vek<\/strong>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud je v\u00e1\u0161 \u010das <strong>p\u0159\u00edli\u0161 cenn\u00fd<\/strong> na to, abyste jej tr\u00e1vili <strong>studov\u00e1n\u00edm n\u00e1pov\u011bdy Google<\/strong> a&nbsp;pitvali se v&nbsp;jednotliv\u00fdch kampan\u00edch, bude nejlep\u0161\u00ed obr\u00e1tit se na <strong>prof\u00edky v&nbsp;oboru,<\/strong> t\u0159eba na&nbsp;n\u00e1s.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong><em>Porad\u00edme v\u00e1m v&nbsp;za\u010d\u00e1tc\u00edch s:<\/em><\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>volbou vhodn\u00e9ho kan\u00e1lu,<\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>stanoven\u00edm re\u00e1ln\u00fdch <strong>c\u00edl\u016f,<\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>nastaven\u00ed vhodn\u00e9 marketingov\u00e9 <strong>strategie.<\/strong><\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong><em>Pom\u016f\u017eeme v\u00e1m&nbsp;s:<\/em><\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>nasazen\u00edm <strong>m\u011b\u0159\u00edc\u00edch k\u00f3d\u016f,<\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>nastaven\u00edm <strong>analytiky,<\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>propojen\u00ed a&nbsp;nastaven\u00ed <strong>reklamn\u00edch \u00fa\u010dt\u016f.<\/strong><\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Samoz\u0159ejm\u011b v\u00e1m zalo\u017e\u00edme <strong>vhodnou strukturu kampan\u00ed<\/strong> a&nbsp;budeme se dlouhodob\u011b starat o&nbsp;to, aby kampan\u011b<strong> byly v\u00fdkonn\u00e9<\/strong> a&nbsp;plnily v\u00e1mi <strong>stanoven\u00e9 c\u00edle<\/strong>. V&nbsp;neposledn\u00ed \u0159ad\u011b m\u00e1te jistotu, \u017ee je inzerce <strong>neust\u00e1le pod kontrolou<\/strong> d\u00edky nasazen\u00fdm script\u016fm, m\u00e1te <strong>vylad\u011bn\u00fd feed<\/strong> pomoc\u00ed <strong>MERGADA<\/strong> a&nbsp;jste zase o&nbsp;kr\u016f\u010dek d\u00e1l p\u0159ed konkurenc\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Tak na co je\u0161t\u011b \u010dek\u00e1te, napi\u0161te n\u00e1m!<\/h2>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Uva\u017eujete o placen\u00e9 inzerci na internetu a pt\u00e1te se, zda si v\u0161e zvl\u00e1dnete nastavit sami nebo pot\u0159ebujete oslovit profesion\u00e1ly? V n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch se na to spole\u010dn\u011b s na\u0161\u00ed PPC specialistkou Evou pod\u00edv\u00e1me.<\/p>\n","protected":false},"author":3,"featured_media":18858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[278],"tags":[7,61,80,104,124,321,322,437],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/18857"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=18857"}],"version-history":[{"count":6,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/18857\/revisions"}],"predecessor-version":[{"id":18866,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/18857\/revisions\/18866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/18858"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=18857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=18857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=18857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}