{"id":15933,"date":"2022-10-03T07:49:35","date_gmt":"2022-10-03T05:49:35","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=15933"},"modified":"2023-06-14T10:10:45","modified_gmt":"2023-06-14T08:10:45","slug":"marketingove-novinky-79","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-79\/","title":{"rendered":"Instagram omezuje sv\u00e9 n\u00e1kupn\u00ed funkce a TikTok u\u017e nen\u00ed jen pro mlad\u00e9"},"content":{"rendered":"        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Marketingov\u00e9 novinky u&nbsp;n\u00e1s a&nbsp;ve sv\u011bt\u011b<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/newsfeed.cz\/novy-ai-system-umi-urcit-presnost-referencnich-odkazu\" title=\"Meta\">Meta<\/a><strong> spustila nov\u00fd model um\u011bl\u00e9 inteligence<\/strong>, kter\u00fd je schopn\u00fd automaticky skenovat stovky tis\u00edc citac\u00ed webov\u00fdch str\u00e1nek najednou. D\u00edky tomu dok\u00e1\u017ee ov\u011b\u0159it, zda skute\u010dn\u011b podporuj\u00ed tvrzen\u00ed, kter\u00e1 sd\u00edl\u00edte na sv\u00e9 str\u00e1nce.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Tv\u016frci budou moci pou\u017e\u00edvat ve sv\u00fdch videoklipech \u0161ir\u0161\u00ed \u0161k\u00e1lu hudby. <a href=\"https:\/\/newsfeed.cz\/meta-umozni-vkladat-do-videi-licencovanou-hudbu\/\" title=\"Meta\">Meta<\/a> chce z\u00e1rove\u0148 nab\u00eddnout <strong>dal\u0161\u00ed zdroj p\u0159\u00edjm\u016f hudebn\u00edk\u016fm<\/strong>. Proto spustila nov\u00fd program, kter\u00fd umo\u017en\u00ed p\u0159id\u00e1vat do vide\u00ed licencovanou hudbu, p\u0159i\u010dem\u017e dr\u017eitel\u00e9 hudebn\u00edch pr\u00e1v si budou br\u00e1t procenta z&nbsp;n\u00e1sledn\u011b generovan\u00fdch p\u0159\u00edjm\u016f z&nbsp;reklamy.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/09\/meta-ma-plany-s-placenym-obsahem\/\" title=\"Facebook\">Facebook<\/a> na sv\u00e9 p\u0159ihla\u0161ovac\u00ed str\u00e1nce dlouho v\u0161echny ubezpe\u010doval, \u017ee v\u017edy z\u016fstane zdarma. Do budoucna chce ale <strong>n\u011bkter\u00e9 funkce zpoplatnit<\/strong>. <\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/mam.cz\/zpravy\/2022-09\/meta-umoznila-na-facebooku-a-instagramu-sdilet-nft\/\" title=\"Meta\">Meta<\/a> umo\u017enila na Facebooku a&nbsp;Instagramu sd\u00edlet<strong> NFT<\/strong>. <\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>T\u00e9m\u011b\u0159 10 miliard korun. Takov\u00e1 pokuta hroz\u00ed <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/temer-10-miliard-korun--takova-pokuta-hrozi-meta-za-porusovani-gdpr-pri-nakladani-s-daty-nezletilych-na-instagramu__s288x16806.html\" title=\"Meta\">Meta<\/a> za <strong>poru\u0161ov\u00e1n\u00ed GDPR<\/strong> p\u0159i nakl\u00e1d\u00e1n\u00ed s&nbsp;daty nezletil\u00fdch na Instagramu.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/09\/meta-zavedla-komunitni-chaty-ve-facebook-messengeru\/\" title=\"Meta\">Meta<\/a> zavedla <strong>komunitn\u00ed chaty<\/strong> ve Facebook Messengeru.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/newsfeed.cz\/meta-pridava-nastroje-na-podporu-zacinajicich-tvurcu\/\" title=\"Meta\">Meta<\/a> se za\u010dala v\u00edce <strong>zam\u011b\u0159ovat na tv\u016frce <\/strong>\u2013 konkr\u00e9tn\u011b na to, aby jim poskytla co nejlep\u0161\u00ed mo\u017enosti, jak budovat publikum na Facebooku. A&nbsp;pr\u00e1v\u011b pro n\u011b zav\u00e1d\u00ed \u0159adu nov\u00fdch prvk\u016f. T\u011b\u0161it se m\u016f\u017eete na nov\u00e1 ozn\u00e1men\u00ed o&nbsp;podpo\u0159e koleg\u016f tv\u016frc\u016f, nov\u00e9 \u0161ablony, kter\u00e9 pom\u00e1haj\u00ed rozpoznat nejlep\u0161\u00ed fanou\u0161ky, exkluzivn\u00ed p\u0159\u00edsp\u011bvky pro odb\u011bratele a&nbsp;dal\u0161\u00ed.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/newsfeed.cz\/meta-spousti-nove-collaborative-ads\/\" title=\"Meta\">Meta<\/a> zav\u00e1d\u00ed <strong>nov\u00fd typ reklam<\/strong>, kter\u00fd zna\u010dk\u00e1m umo\u017en\u00ed spolupracovat s&nbsp;m\u00edstn\u00edmi retailov\u00fdmi partnery, kte\u0159\u00ed prod\u00e1vaj\u00ed jejich produkty. Takzvan\u00e9 <strong>Collaborative Ad<\/strong>s pomohou maximalizovat p\u0159\u00edmou odezvu na reklamy na Facebooku a&nbsp;Instagramu.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/newsfeed.cz\/nove-api-umozni-sdilet-facebook-reels-pres-aplikace-tretich-stran\/\" title=\"Nov\u00e9 API\">Nov\u00e9 API<\/a> umo\u017en\u00ed sd\u00edlet<strong> Facebook Reels<\/strong> p\u0159es aplikace t\u0159et\u00edch stran.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/mam.cz\/zpravy\/2022-09\/meta-spousti-novy-format-reklam-pro-sluzby-na-dorucovani-jidla\/\" title=\"Meta\">Meta<\/a> spou\u0161t\u00ed nov\u00fd form\u00e1t reklam pro<strong> slu\u017eby na doru\u010dov\u00e1n\u00ed j\u00eddla<\/strong>. <\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Instagram<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/newsfeed.cz\/instagram-testuje-moznost-presdileni-prispevku\/\" title=\"Instagram\">Instagram<\/a> za\u010dne testovat novou funkcionalitu, kter\u00e1 v\u00e1m umo\u017en\u00ed <strong>p\u0159esd\u00edlet jak\u00fdkoliv p\u0159\u00edsp\u011bvek<\/strong>. Ten se pak objev\u00ed va\u0161im sleduj\u00edc\u00edm ve&nbsp;feedu.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Soci\u00e1ln\u00ed s\u00edt\u011b za\u010d\u00ednaj\u00ed \u0161et\u0159it. <strong>Zbavuj\u00ed se funkc\u00ed<\/strong>, kter\u00e9 p\u0159\u00edmo nesouvisej\u00ed s&nbsp;jejich hlavn\u00edm byznys modelem. Vid\u011bt je to te\u010f na <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/09\/instagram-osekava-svou-nakupni-sekci\/\" title=\"Instagramu\">Instagramu<\/a>, podobn\u00fdm sm\u011brem jde i&nbsp;Snapchat.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Posledn\u00ed f\u00e1ze pl\u00e1nu integrace zpr\u00e1v se posunula zase o&nbsp;krok bl\u00ed\u017ee. N\u011bkter\u00fdm u\u017eivatel\u016fm se nyn\u00ed na <a href=\"https:\/\/newsfeed.cz\/meta-prechazi-do-dalsi-faze-uplne-integrace-zprav\/\" title=\"Instagramu\">Instagramu<\/a> zobrazuje vyskakovac\u00ed okno s&nbsp;upozorn\u011bn\u00edm, \u017ee mohou zapnout <strong>\u0161ifrov\u00e1n\u00ed ve sv\u00fdch chatech IG Direct<\/strong>. <\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/newsfeed.cz\/instagram-omezuje-nakupni-funkcionality\/\" title=\"Instagram\">Instagram<\/a> pl\u00e1nuje v\u00fdrazn\u011bji<strong> omezit sv\u00e9 n\u00e1kupn\u00ed funkce<\/strong>. T\u011b\u017ei\u0161t\u011b sv\u00e9ho \u00fasil\u00ed v&nbsp;oblasti e\u2011commerce p\u0159esouv\u00e1 na prvky, kter\u00e9 p\u0159\u00edmo podporuj\u00ed reklamu.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/meta-v-cesku-spusti-na-instagramu-nove-bezpecnostni-funkce-pro-rodice-a-teenagery--reels-uzivatelum-pripomenou--ze-je-cas-dat-si-pauzu__s288x16824.html\" title=\"Meta\">Meta<\/a> v&nbsp;\u010cesku spust\u00ed na Instagramu nov\u00e9<strong> bezpe\u010dnostn\u00ed funkce pro rodi\u010de a&nbsp;teenagery<\/strong>. Reels u\u017eivatel\u016fm p\u0159ipomenou, \u017ee je \u010das d\u00e1t si&nbsp;pauzu.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Ostatn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>TikTok<\/strong> u\u017e d\u00e1vno nen\u00ed jen pro <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/08\/tiktok-uz-davno-neni-jen-pro-nactilete\/\" title=\"n\u00e1ctilet\u00e9\">n\u00e1ctilet\u00e9<\/a>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Nemluv\u00ed, velk\u00e9 pen\u00edze mu generuj\u00ed gesta. <a href=\"https:\/\/cc.cz\/nemluvi-velke-penize-mu-generuji-gesta-khaby-lame-za-video-na-tiktoku-inkasuje-i-pres-18-milionu\/\" title=\"Khaby Lame\">Khaby Lame<\/a> za video na <strong>TikToku<\/strong> inkasuje i&nbsp;p\u0159es 18 milion\u016f.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>Dal\u0161\u00ed zaj\u00edmavosti<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>McDonald\u2019s<\/strong> prod\u00e1v\u00e1 ve \u0160pan\u011blsku hamburger, kter\u00fd <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/mcdonalds-prodava-ve-spanelsku-hamburger--ktery-neexistuje__s288x16796.html\" title=\"neexistuje\">neexistuje<\/a>. <\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Online <strong>marketplace Kauflandu<\/strong> p\u0159ijde od roku 2023 do \u010ceska i&nbsp;na Slovensko. Prodejc\u016fm nab\u00eddne tak\u00e9 snadn\u00fd p\u0159\u00edstup na <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/online-marketplace-kauflandu-prijde-od-roku-2023-do-ceska-i-na-slovensko--prodejcum-nabidne-take-snadny-pristup-na-nemecky-trh__s288x16797.html\" title=\"n\u011bmeck\u00fd trh\">n\u011bmeck\u00fd trh<\/a>. <\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Netflix<\/strong> zva\u017euje prod\u00e1vat asi \u010dty\u0159i minuty <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/08\/netflix-zvazuje-prodavat-asi-ctyri-minuty-reklam-v-hodine\/\" title=\"reklam\">reklam<\/a> v&nbsp;hodin\u011b.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Netflix<\/strong> otev\u0159el ve Var\u0161av\u011b <a href=\"https:\/\/mam.cz\/zpravy\/2022-09\/netflix-otevrel-ve-varsave-centralu-pro-stredni-a-vychodni-evropu\/\" title=\"centr\u00e1lu\">centr\u00e1lu<\/a> pro st\u0159edn\u00ed a&nbsp;v\u00fdchodn\u00ed Evropu.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Dm drogerie<\/strong> spou\u0161t\u00ed nov\u00fd form\u00e1t <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/09\/dm-drogerie-spousti-novy-format-ziveho-nakupovani\/\" title=\"\u017eiv\u00e9ho nakupov\u00e1n\u00ed\">\u017eiv\u00e9ho nakupov\u00e1n\u00ed<\/a>. <\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>WhatsApp<\/strong> umo\u017e\u0148uje prvn\u00edm u\u017eivatel\u016fm nakupovat p\u0159\u00edmo z&nbsp;chatu. Potenci\u00e1l <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/09\/whatsapp-testuje-svuj-potencial-v-retailu\/\" title=\"retailu\">retailu<\/a> si aplikace pat\u0159\u00edc\u00ed spole\u010dnosti Meta testuje v&nbsp;Indii.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Kampa\u0148 <strong>Googlu<\/strong> m\u00e1 zv\u00fd\u0161it odolnost lid\u00ed v\u016f\u010di <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/kampan-googlu-ma-zvysit-odolnost-lidi-vuci-dezinformacim--funguje-jako-ockovani__s288x16814.html\" title=\"dezinformac\u00edm\">dezinformac\u00edm<\/a>. Funguje jako o\u010dkov\u00e1n\u00ed.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>D\u00e1mej\u00eddlo<\/strong> m\u00e1 nov\u00fd <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/09\/dame-jidlo-ma-novy-inzertni-prostor-v-aplikaci-i-na-webu\/\" title=\"inzertn\u00ed prostor\">inzertn\u00ed prostor<\/a> v&nbsp;aplikaci i&nbsp;na webu.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Nem\u016f\u017ee\u0161? Tak p\u0159idej! <strong>Google<\/strong> p\u0159ipom\u00edn\u00e1 100 let od narozen\u00ed man\u017eel\u016f <a href=\"https:\/\/cc.cz\/nemuzes-tak-pridej-google-pripomina-100-let-od-narozeni-manzelu-zatopkovych\/\" title=\"Z\u00e1topkov\u00fdch\">Z\u00e1topkov\u00fdch<\/a>. <\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>YouTube<\/strong> up\u0159esnil, jak chce monetizovat svou <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/09\/youtube-upresnil-jak-chce-monetizovat-svou-kopii-tiktoku\/\" title=\"kopii TikToku\">kopii TikToku<\/a>. <\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>McDonald\u2019s <\/strong>otev\u00edr\u00e1 svou <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/09\/mcdonald-s-otevira-svou-nejekologictejsi-restauraci-v-cr\/\" title=\"nejekologi\u010dt\u011bj\u0161\u00ed restauraci\">nejekologi\u010dt\u011bj\u0161\u00ed restauraci<\/a> v&nbsp;\u010cR.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/09\/podle-doporuceni-influenceru-nakoupila-polovina-online-populace\/\" title=\"Alespo\u0148 jednou nakoupila\">Alespo\u0148 jednou nakoupila<\/a> n\u011bjak\u00fd produkt nebo slu\u017ebu na z\u00e1klad\u011b doporu\u010den\u00ed <strong>influencer\u016f<\/strong> na soci\u00e1ln\u00edch s\u00edt\u00edch polovina internetov\u00e9 tuzemsk\u00e9 populace.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<style type=\"text\/css\">@import url(https:\/\/fonts.googleapis.com\/css?family=Open+Sans:400,400italic,700,700italic);\n    <\/style>\n    <style type=\"text\/css\">.ml-form-embedSubmitLoad{display:inline-block;width:20px;height:20px}.ml-form-embedSubmitLoad:after{content:\" \";display:block;width:11px;height:11px;margin:1px;border-radius:50%;border:4px solid #fff;border-color:#fff #fff #fff transparent;animation:ml-form-embedSubmitLoad 1.2s linear infinite}@keyframes ml-form-embedSubmitLoad{0%{transform:rotate(0)}100%{transform:rotate(360deg)}}#mlb2-1659146.ml-form-embedContainer{box-sizing:border-box;display:table;margin:0 auto;position:static;width:100%!important}#mlb2-1659146.ml-form-embedContainer button,#mlb2-1659146.ml-form-embedContainer h4,#mlb2-1659146.ml-form-embedContainer p,#mlb2-1659146.ml-form-embedContainer span{text-transform:none!important;letter-spacing:normal!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper{background-color:#f6f6f6;border-width:0;border-color:transparent;border-radius:4px;border-style:solid;box-sizing:border-box;display:inline-block!important;margin:0;padding:0;position:relative}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper.embedDefault,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper.embedPopup{width:100%}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper.embedForm{max-width:100%;width:100%}#mlb2-1659146.ml-form-embedContainer .ml-form-align-left{text-align:left}#mlb2-1659146.ml-form-embedContainer .ml-form-align-center{text-align:center}#mlb2-1659146.ml-form-embedContainer .ml-form-align-default{display:table-cell!important;vertical-align:middle!important;text-align:center!important}#mlb2-1659146.ml-form-embedContainer .ml-form-align-right{text-align:right}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedHeader img{border-top-left-radius:4px;border-top-right-radius:4px;height:auto;margin:0 auto!important;max-width:100%;width:undefinedpx}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody{padding:20px 20px 0 20px}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody.ml-form-embedBodyHorizontal{padding-bottom:0}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent{margin:0 0 20px 0}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent h4,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent h4{color:#000;font-family:'Open Sans',Arial,Helvetica,sans-serif;font-size:30px;font-weight:400;margin:0 0 10px 0;text-align:left;word-break:break-word}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p{color:#000;font-family:'Open Sans',Arial,Helvetica,sans-serif;font-size:14px;font-weight:400;line-height:20px;margin:0 0 10px 0;text-align:left}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ul,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ul{color:#000;font-family:'Open Sans',Arial,Helvetica,sans-serif;font-size:14px}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p a,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p a{color:#000;text-decoration:underline}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-block-form .ml-field-group{text-align:left!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-block-form .ml-field-group label{margin-bottom:5px;color:#333;font-size:14px;font-family:'Open Sans',Arial,Helvetica,sans-serif;font-weight:700;font-style:normal;text-decoration:none;display:inline-block;line-height:20px}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p:last-child,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p:last-child{margin:0}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody form{margin:0;width:100%}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent{margin:0 0 20px 0;width:100%}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow{float:left}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent.horozintalForm{margin:0;padding:0 0 20px 0;width:100%;height:auto;float:left}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow{margin:0 0 10px 0;width:100%}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-last-item{margin:0}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-formfieldHorizintal{margin:0}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input{background-color:#fff!important;color:#333!important;border-color:#ccc!important;border-radius:4px!important;border-style:solid!important;border-width:1px!important;font-family:'Open Sans',Arial,Helvetica,sans-serif;font-size:14px!important;height:auto;line-height:21px!important;margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;padding:10px 10px!important;width:100%!important;box-sizing:border-box!important;max-width:100%!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-webkit-input-placeholder,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-webkit-input-placeholder{color:#333}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-moz-placeholder,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-moz-placeholder{color:#333}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-ms-input-placeholder,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-ms-input-placeholder{color:#333}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-moz-placeholder,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-moz-placeholder{color:#333}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow textarea,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow textarea{background-color:#fff!important;color:#333!important;border-color:#ccc!important;border-radius:4px!important;border-style:solid!important;border-width:1px!important;font-family:'Open Sans',Arial,Helvetica,sans-serif;font-size:14px!important;height:auto;line-height:21px!important;margin-bottom:0;margin-top:0;padding:10px 10px!important;width:100%!important;box-sizing:border-box!important;max-width:100%!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before{border-color:#ccc!important;background-color:#fff!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input.custom-control-input[type=checkbox]{box-sizing:border-box;padding:0;position:absolute;z-index:-1;opacity:0;margin-top:5px;margin-left:-24px;overflow:visible}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before{border-radius:4px!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::after{background-color:#fff;mask-image:url(https:\/\/bucket.mlcdn.com\/images\/default\/arrow.svg);-webkit-mask-image:url(https:\/\/bucket.mlcdn.com\/images\/default\/arrow.svg)}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after{background-color:#fff;mask-image:url(https:\/\/bucket.mlcdn.com\/images\/default\/circle.svg);-webkit-mask-image:url(https:\/\/bucket.mlcdn.com\/images\/default\/circle.svg)}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input:checked~.custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::before{border-color:#f15d22!important;background-color:#f15d22!important;color:#fff!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before{top:2;box-sizing:border-box}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before{top:0!important;box-sizing:border-box!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before{top:0!important;box-sizing:border-box!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after{top:3px!important;box-sizing:border-box!important;position:absolute;left:-21px;display:block;width:10px;height:10px;content:\"\"}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before{top:0!important;box-sizing:border-box!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::before{position:absolute;top:4px;left:-24px;display:block;width:16px;height:16px;pointer-events:none;content:\"\";background-color:#fff;border:#adb5bd solid 1px;border-radius:50%}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::after{position:absolute;top:5px!important;left:-21px;display:block;width:10px;height:10px;content:\"\"}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before{position:absolute;top:4px;left:-24px;display:block;width:16px;height:16px;pointer-events:none;content:\"\";background-color:#fff;border:#adb5bd solid 1px;border-radius:50%}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after{position:absolute;top:3px!important;left:-21px;display:block;width:10px;height:10px;content:\"\"}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after{position:absolute;top:3px!important;left:-21px;display:block;width:10px;height:10px;content:\"\"}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after{background:no-repeat 50%\/50% 50%}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after{background:no-repeat 50%\/50% 50%}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control{position:relative;display:block;min-height:1.5rem;padding-left:1.5rem}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input{position:absolute;z-index:-1;opacity:0;box-sizing:border-box;padding:0}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label{color:#000;font-size:12px!important;font-family:'Open Sans',Arial,Helvetica,sans-serif;line-height:22px;margin-bottom:0;position:relative;vertical-align:top;font-style:normal;font-weight:700}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select{background-color:#fff!important;color:#333!important;border-color:#ccc!important;border-radius:4px!important;border-style:solid!important;border-width:1px!important;font-family:'Open Sans',Arial,Helvetica,sans-serif;font-size:14px!important;line-height:20px!important;margin-bottom:0;margin-top:0;padding:10px 28px 10px 12px!important;width:100%!important;box-sizing:border-box!important;max-width:100%!important;height:auto;display:inline-block;vertical-align:middle;background:url(https:\/\/bucket.mlcdn.com\/images\/default\/dropdown.svg) no-repeat right .75rem center\/8px 10px;-webkit-appearance:none;-moz-appearance:none;appearance:none}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow{height:auto;width:100%;float:left}.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal{width:70%;float:left}.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal{width:30%;float:left}.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn{padding-top:25px}.ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields{box-sizing:border-box;float:left;padding-right:10px}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input{background-color:#fff;color:#333;border-color:#ccc;border-radius:4px;border-style:solid;border-width:1px;font-family:'Open Sans',Arial,Helvetica,sans-serif;font-size:14px;line-height:20px;margin-bottom:0;margin-top:0;padding:10px 10px;width:100%;box-sizing:border-box;overflow-y:initial}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button{background-color:#f15d22!important;border-color:#f15d22;border-style:solid;border-width:1px;border-radius:4px;box-shadow:none;color:#fff!important;cursor:pointer;font-family:'Open Sans',Arial,Helvetica,sans-serif;font-size:14px!important;font-weight:700;line-height:20px;margin:0!important;padding:10px!important;width:100%;height:auto}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button:hover{background-color:#f15d22!important;border-color:#f15d22!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]{box-sizing:border-box;padding:0;position:absolute;z-index:-1;opacity:0;margin-top:5px;margin-left:-24px;overflow:visible}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description{color:#000;display:block;font-family:'Open Sans',Arial,Helvetica,sans-serif;font-size:12px;text-align:left;margin-bottom:0;position:relative;vertical-align:top}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label{font-weight:400;margin:0;padding:0;position:relative;display:block;min-height:24px;padding-left:24px}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label a{color:#000;text-decoration:underline}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p{color:#000!important;font-family:'Open Sans',Arial,Helvetica,sans-serif!important;font-size:12px!important;font-weight:400!important;line-height:18px!important;padding:0!important;margin:0 5px 0 0!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow label p:last-child{margin:0}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit{margin:0 0 20px 0;float:left;width:100%}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button{background-color:#f15d22!important;border:none!important;border-radius:4px!important;box-shadow:none!important;color:#fff!important;cursor:pointer;font-family:'Open Sans',Arial,Helvetica,sans-serif!important;font-size:14px!important;font-weight:700!important;line-height:21px!important;height:auto;padding:10px!important;width:100%!important;box-sizing:border-box!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button.loading{display:none}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedSubmit button:hover{background-color:#f15d22!important}.ml-subscribe-close{width:30px;height:30px;background:url(https:\/\/bucket.mlcdn.com\/images\/default\/modal_close.png) no-repeat;background-size:30px;cursor:pointer;margin-top:-10px;margin-right:-10px;position:absolute;top:0;right:0}.ml-error input{background:url(https:\/\/bucket.mlcdn.com\/images\/default\/error-icon.png) 98% center no-repeat #fff!important;background-size:24px 24px!important}.ml-error .label-description,.ml-error .label-description p,.ml-error .label-description p a,.ml-error label:first-child{color:red!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter{color:red!important}@media only screen and (max-width:400px){.ml-form-embedWrapper.embedDefault,.ml-form-embedWrapper.embedPopup{width:100%!important}.ml-form-formContent.horozintalForm{float:left!important}.ml-form-formContent.horozintalForm .ml-form-horizontalRow{height:auto!important;width:100%!important;float:left!important}.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal{width:100%!important}.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal>div{padding-right:0!important;padding-bottom:10px}.ml-form-formContent.horozintalForm .ml-button-horizontal{width:100%!important}.ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn{padding-top:0!important}}\n    <\/style>\n    <style type=\"text\/css\">@media only screen and (max-width:400px){.ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields{margin-bottom:10px!important;width:100%!important}}\n    <\/style>\n    <div class=\"ml-form-embedContainer ml-subscribe-form ml-subscribe-form-1659146\" id=\"mlb2-1659146\">\n    <div class=\"ml-form-align-center\">\n    <div class=\"ml-form-embedWrapper embedForm\">\n    <div class=\"ml-form-embedBody ml-form-embedBodyHorizontal row-form\">\n    <div class=\"ml-form-embedContent\" style>\n    <h4>\u0158ekn\u011bte si o&nbsp;BESTETO zpravodaj<\/h4>\n\n    <p>Zadejte e\u2011mail a&nbsp;newsletter pln\u00fd tip\u016f pro e\u2011shopa\u0159e i&nbsp;novinek pro marke\u0165\u00e1ky u\u017e v\u00e1m neute\u010de.<\/p>\n    <\/div>\n\n    <form action=\"https:\/\/app.mailerlite.com\/webforms\/submit\/e9o7i1\" class=\"ml-block-form\" data-code=\"e9o7i1\" method=\"post\" target=\"_blank\">\n    <div class=\"ml-form-formContent horozintalForm\">\n    <div class=\"ml-form-horizontalRow\">\n    <div class=\"ml-input-horizontal\">\n    <div class=\"horizontal-fields\" style=\"width:50%\">\n    <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\"><input autocomplete=\"email\" class=\"form-control\" data-inputmask name=\"fields[email]\" placeholder=\"Email\" type=\"email\"><\/div>\n    <\/div>\n\n    <div class=\"horizontal-fields\" style=\"width:50%\">\n    <div class=\"ml-field-group ml-field-name ml-validate-required\"><input autocomplete=\"name\" class=\"form-control\" data-inputmask name=\"fields[name]\" placeholder=\"Name\" type=\"text\"><\/div>\n    <\/div>\n    <\/div>\n\n    <div class=\"ml-button-horizontal primary\"><button class=\"primary\" type=\"submit\">P\u0159ihl\u00e1sit se<\/button><button class=\"loading\" disabled=\"disabled\" style=\"display:none\" type=\"button\"><\/button>\n\n    <div class=\"ml-form-embedSubmitLoad\">&nbsp;<\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <input name=\"ml-submit\" type=\"hidden\" value=\"1\"><\/form>\n    <\/div>\n\n    <div class=\"ml-form-successBody row-success\" style=\"display:none\">\n    <div class=\"ml-form-successContent\">\n    <h4>Hur\u00e1, jste p\u0159ihl\u00e1\u0161en\u00ed!<\/h4>\n\n    <p>Ne\u017e si v\u00e1s p\u0159id\u00e1me na seznam, je\u0161t\u011b koukn\u011bte do e\u2011mailu a&nbsp;potvr\u010fte n\u00e1m, \u017ee jste to vy. ;)&nbsp;D\u00edky.<\/p>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <script>\n    function ml_webform_success_1659146(){var r=ml_jQuery||jQuery;r(\".ml-subscribe-form-1659146 .row-success\").show(),r(\".ml-subscribe-form-1659146 .row-form\").hide()}\n    <\/script>\n\n    <p><img loading=\"lazy\" decoding=\"async\" alt=\".\" src=\"https:\/\/track.mailerlite.com\/webforms\/o\/1659146\/e9o7i1?v1595586373\" style=\"max-width:1px;max-height:1px;visibility:hidden;padding:0;margin:0;display:block\" width=\"1\" height=\"1\" border=\"0\"> <script src=\"https:\/\/static.mailerlite.com\/js\/w\/webforms.min.js?v5c5d99c28cfe49b41fe82455507d7558\" type=\"text\/javascript\"><\/script><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Ze \u017eivota marketingov\u00e9 agentury BESTETO<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul>        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>C\u00edlov\u00e1 skupina <\/strong>je ur\u010dit\u00fd okruh lid\u00ed, kter\u00e9 se sna\u017e\u00edte oslovit a&nbsp;zam\u011b\u0159it na n\u011b svou propagaci a&nbsp;vizu\u00e1ln\u00ed podobu zna\u010dky \u010di produktu. Tuto skupinu si m\u016f\u017eete definovat na z\u00e1klad\u011b socio-demografick\u00fdch parametr\u016f. V&nbsp;<a href=\"https:\/\/www.besteto.cz\/definice-cilove-skupiny\/\" title=\"\u010dl\u00e1nku\">na\u0161em \u010dl\u00e1nku<\/a> se dozv\u00edte, jak spr\u00e1vn\u011b takovou skupinu definovat a&nbsp;na co si d\u00e1t&nbsp;pozor.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>M\u00e1te e\u2011shop a&nbsp;<strong>zaj\u00edm\u00e1 v\u00e1s, kdo jsou va\u0161i konkurenti <\/strong>a&nbsp;jak komunikuj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch? Pak pro v\u00e1s m\u00e1me <a href=\"https:\/\/www.besteto.cz\/zjistete-kdo-je-vase-konkurence\/\" title=\"par tip\u016f\">par tip\u016f<\/a>, jak na to p\u0159ij\u00edt!<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>\u0158\u00edk\u00e1te si, \u017ee na <strong>Firmy.cz <\/strong>t\u00e9m\u011b\u0159 nikdo nechod\u00ed a&nbsp;\u017ee nem\u00e1 cenu v\u011bnovat t\u00e9to slu\u017eb\u011b sv\u016fj \u010das? Zkus\u00edme v\u00e1m uk\u00e1zat, \u017ee opak m\u016f\u017ee b\u00fdt pravdou. V\u011bd\u011bli jste nap\u0159\u00edklad, \u017ee krom\u011b bezplatn\u00e9 verze existuj\u00ed i&nbsp;placen\u00e9 tarify? V&nbsp;<a href=\"https:\/\/www.besteto.cz\/firemni-profil-na-seznamu\/\" title=\"\u010dl\u00e1nku\">\u010dl\u00e1nku<\/a> se do\u010dtete nejen to, jak\u00e9 to jsou a&nbsp;v&nbsp;\u010dem jsou jejich hlavn\u00ed rozd\u00edly, ale i&nbsp;jak\u00e9 typy kampan\u00ed m\u016f\u017eete vyu\u017e\u00edt a&nbsp;jak vyhodnotit jejich p\u0159\u00ednos pro va\u0161i spole\u010dnost.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Performance Max, responzivn\u00ed nebo DSA kampa\u0148?<\/strong> Ke ka\u017ed\u00e9mu c\u00edli se hod\u00ed jin\u00e1 kombinace typ\u016f reklamy. P\u0159ipravili jsme men\u0161\u00ed <a href=\"https:\/\/www.besteto.cz\/typy-reklam-google-sklik\/\" title=\"p\u0159ehled reklamn\u00edch kampan\u00ed\">p\u0159ehled reklamn\u00edch kampan\u00ed<\/a>, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt pro Google a&nbsp;Sklik.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>PPC inzerce na B2B trhu<\/strong> je t\u00e9ma, o&nbsp;kter\u00e9m se moc nemluv\u00ed. Od klasick\u00e9 inzerce se malinko li\u0161\u00ed, ov\u0161em ne o&nbsp;tolik, jak si spousta firem mysl\u00ed. Hostem na\u0161eho podcastu je tentokr\u00e1t <strong>Tom\u00e1\u0161 S\u00fdkora ze spole\u010dnosti Safetica<\/strong>. Dozv\u00edte se, jak kampan\u011b v&nbsp;B2B funguj\u00ed, jakou maj\u00ed \u00fasp\u011b\u0161nost a&nbsp;jak je vyhodnotit. Pokud v\u00e1s <a href=\"https:\/\/www.besteto.cz\/podcast-ppc-v-b2b\/?utm_source=BESTETO newsletter&amp;utm_medium=email&amp;utm_campaign=novy_dil_o_inzerci_v_b2b_je_venku&amp;utm_term=2022-09-30\" target=\"_blank\" rel=\"noreferrer noopener\">tento d\u00edl Oran\u017e\u00e1dy<\/a> zaj\u00edm\u00e1, nenechte si ho&nbsp;uj\u00edt.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Hur\u00e1, hur\u00e1! M\u00e1me za sebou dal\u0161\u00ed offline akci, kterou jsme si nemohli nechat uj\u00edt. Ve \u010dtvrtek 22. z\u00e1\u0159\u00ed 2022 jsme se z\u00fa\u010dastnili PPC Restartu v&nbsp;Praze, <strong>celodenn\u00ed konference o&nbsp;placen\u00e9 internetov\u00e9 reklam\u011b v&nbsp;roce 2022.<\/strong> U\u017e z&nbsp;programu bylo jasn\u00e9, \u017ee tato akce bude nabit\u00e1 informacemi. Za realizac\u00ed konference st\u00e1la agentura Taste, kter\u00e1 to dle n\u00e1s zvl\u00e1dla na jedni\u010dku. Co n\u00e1s na akci zaujalo se dozv\u00edte v&nbsp;<a href=\"https:\/\/www.besteto.cz\/ppc-restart\/?utm_source=BESTETO newsletter&amp;utm_medium=email&amp;utm_campaign=novy_dil_o_inzerci_v_b2b_je_venku&amp;utm_term=2022-09-30\" target=\"_blank\" rel=\"noreferrer noopener\">na\u0161em \u010dl\u00e1nku<\/a>.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1me tady dal\u0161\u00ed v\u00e1rku marketingov\u00fdch novinek! A co se tentokr\u00e1t dozv\u00edte? T\u0159eba to, \u017ee Meta spustila nov\u00fd model um\u011bl\u00e9 inteligence a zav\u00e1d\u00ed nov\u00fd typ reklam, Instagram spust\u00ed v \u010cesku nov\u00e9 bezpe\u010dnostn\u00ed funkce pro rodi\u010de a teenagery, TikTok u\u017e nen\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 jen pro n\u00e1ctilet\u00e9 a Netflix otev\u0159el ve Var\u0161av\u011b pro st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropu.<\/p>\n","protected":false},"author":5,"featured_media":16236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[7,75,82],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/15933"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=15933"}],"version-history":[{"count":18,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/15933\/revisions"}],"predecessor-version":[{"id":18813,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/15933\/revisions\/18813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/16236"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=15933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=15933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=15933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}